Attitudes

Types

• Affective Attitude
  • What one feels
• Behavioral Attitude
  • How one acts
• Cognitive Attitude
  • What one thinks
• Mnemonic
  • ABC

Attitude Theories

• Functional Attitude Theory
  • Knowledge
    *
  • Ego Expression
    *
  • Adaptation
    *
  • Ego Defense
    *
• Learning Theory
• Elaboration Likelihood Model
  • Central Route Processing
    • Appeals to logos
  • Peripheral Route Processing
    • Appeals to superficial details to persuade (appearances, mottos, credibility, i.e. pathos/ethos)